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Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York
Principal Investigator(s): Patterson, Thomas E.; McClure, Robert D.
Summary: The major purpose of this study was to investigate the impact of television on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The interviews centered on respondents' use of television and their views on candidates and issues. Respondents were also asked about orientations such as party loyalty, which, while unlikely to be influenced directly by tel... (view details)
Persistent URL: http://dx.doi.org/10.3886/ICPSR07989
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