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Description & Citation--Study No. 7989

Bibliographic Description

ICPSR Study No.:7989
 
Title:Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York
 
Principal Investigator(s):Thomas E. Patterson
 
  Robert D. McClure
 
Bibliographic Citation:Patterson, Thomas E., and Robert D. McClure. TELEVISED PRESIDENTIAL CAMPAIGN IMPACT ON VOTERS: 1972 PANEL, SYRACUSE, NEW YORK [Computer file]. Syracuse, NY: Thomas E. Patterson and Robert D. McClure, Syracuse University [producers], 197?. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1982.
 

Scope of Study

Summary:The major purpose of this study was to investigate the impact of television on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The interviews centered on respondents' use of television and their views on candidates and issues. Respondents were also asked about orientations such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study was designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, and 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data are organized in one file containing all four surveys in a single record for each respondent.
 
Subject Term(s):mass media, media coverage, party loyalty, political advertising, political perceptions, presidential campaigns, presidential candidates, television news, television viewing, voter attitudes, voter interest, New York (State), Syracuse, United States
 
Time Period:1972
 
Date(s) of Collection:September 1972 - November 1972
 
Universe:Adults living in the Syracuse, New York, metropolitan area in 1972.
 
Data Type:survey data
 

Methodology

Sample:Random sample.
 
Data Source:telephone interviews
 

Access and Availability

Note:A list of the data formats available for this study can be found in the summary of holdings. Detailed file-level information (such as record length, case count, and variable count) is listed in the file manifest.
 
Original ICPSR Release:1984-05-08
 

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